startup-internet-business-cWhen launching your business and starting with your first marketing campaigns, it is often very easy to overestimate the results that you are likely to get from your campaigns, and so it is extremely easy to overspend on unnecessary things. Not having the correct expectations from your marketing and sales efforts will also have a significant knock on affect, meaning that you will plan (and possibly expend valuable resources) on something that never comes to fruition, or perhaps take much longer than expected.

To illustrate this scenario more clearly, I would use an example from my own personal experience involving an emergency call center that I launched in early 2000. Before launching I developed all the things I thought necessary for me to handle a significant volume of calls, including a major software system for handling of calls by anyone with access to the system. I also set up an office (fortunately as part of my home office at the time) and then proceeded to purchase a high end phone system, which could make it possible to handle large volumes of calls, with only one or two operators at a time.

Fortunately I was able to develop the software system myself, with no cost to me but my own time, and the office was already there, however, the phone system required a fairly sizeable financial commitment, which I bravely took on in anticipation of receiving hundreds of calls a day. Of course when I launched I did so with fan fare and bravado, knowing that I was prepared for many calls in a single day.

As it turns out however, though I was able to secure a fair number of clients over a fairly short period of time, the emergencies were much fewer than I expected, and I ended up getting perhaps 1 or 2 calls per month per 100 clients. The phone system also tied me to my office 24 hours a day, making life rather difficult. Getting frustrated with these issues I realized that I could easily run the calls off a cellular phone and a laptop (at least for a start), and of course proceeded to do so. This also put the very expensive phone system in disuse, even though I still had to pay for it every month.

And though I made a tidy profit on the subscriptions every month, the profits could have been significantly higher if I had been just a little more cautious, and did my planning and research a little better. Also even though the phone system would have become more important as the business grew, it was an unnecessary burden on the business at launch time.

Essentially my complete over estimation of the success of my marketing and sales resulted in an overspend, without any real immediate benefit. And though I was fortunate that this was not a situation that put me in personal financial distress, it could have proven a major issue. Irrespective it ended up just being a waste.

The most important lesson that I learned from this experience is that though it is always essential to be properly prepared for your success, it is very important to realize that more often than not there is a cheaper and simpler solutions that will work just fine. It may not be pretty but it will work fine. Then once you have actually earned some money, and achieved certain measurable milestones (also known as key metrics), start spending money to meet the needs as they develop.

Focusing on this, it is very important to ask yourself what are the things that need to be achieved before you make certain key decisions on expenditure. Simply put, do not rent the office if you can work from home and meet a client at a local coffee shop. And as my wife always tells me “Please do not buy another phone system“. Fortunately in hindsight it is somewhat amusing, but at the time it was less than that for sure.

In conclusion I would suggest that when you make decisions on how and where to spend money, be sure that you define your decisions based on specific and measurable milestones. Do not make the mistake to live in a dream world and then spend yourself out of a business based on that.

I wish you all the best with your ventures and invite you to share you questions and comments here.



Yuwanda-Black_36320As a freelance writer, I have several income streams (eg, self-publishing my own line of ebooks); writing for clients; affiliate marketing; etc. This makes for some very long, very busy days. One of the things it took me a long time to learn as a freelancer is how precious time management is – especially when I started to do things besides write for clients.

Following are three of my top time-management tips. If you’re new to freelancing and make these a habit early on, you’ll be successful that much sooner.

I. Market First – Always: If you don’t have clients, anything you might be spending time doing is a waste of time. So, tackle your marketing tasks first. I usually spend anywhere from an hour to three hours per day on marketing – and I’ve been freelancing since 1993. The lesson here is — for marketing to be effective, it must be consistent.

How does doing your marketing first thing save time? It gets you in the habit of doing it, which means you get writing jobs faster, and you don’t have to “squeeze” it in later and/or fail to do it altogether.

II. Create Follow-Up Tactics for Existing Clients: Eighty percent of your earnings as a freelance writer will come from 20 percent of your clients. This is known as the Pareto Principle.

Many freelancers get so busy chasing new clients that they forget to stay in touch with those who are already giving them business. I made this mistake for years. So, create some type of follow-up system early on in your freelance writing career.

How does this save time? You won’t have to spend so much time looking for new clients; who are harder to turn into paying clients than the ones who are already using you. – who are harder to convert into paying clients than your existing ones.

III. Track Your Marketing Efforts: I still need to work on this one – for it can be dicey, especially when it comes to mediums like social media. But, find some way to track which of your marketing methods are working for you.

An easy way to do it is to get in the habit of asking clients – every one – how they heard about you. Then, record this info in a database. Soon, you’ll start to see some emerging patterns; ie, which marketing methods are producing the greatest number of freelance writing jobs.

How does this save time? You can stop wasting time with methods that aren’t so effective, and double down on those that are.

How These Tips Can Increase Your Freelance Writing Income by at Least 25%

Let’s say you’re currently earning $36,000 per year as a freelance writer. If you started marketing consistently, ie, doing it first thing in the morning and managed to pick up three new clients who gave you just $3,000 per year each in work (just $250 per month each) right there – you will have increased your freelance writing income by $9,000 per year, which is 25 percent of $36,000.

Now how doable is that?! I can tell you from personal experience — very doable.


Whether you’re an experienced freelance writer with a stable of clients who keep you busy, or a newbie just starting out looking for clients – there’s ALWAYS something to be done. Your days should never be empty.

There is always, always, always something you can be doing – if you’re managing your time wisely, eg, marketing; expanding/tweaking your service offerings; creating infographics for your site/blog, etc.

Hope these tips help – and good luck in your freelance writing endeavors.


streamsIf you have been wanting to learn how to generate money for yourself, and not just a little money, but a great deal of money, then you will want to find out more about this investment wizard. Mr. Robert Allen is one of the most influential men of the century in describing ways to make money in the field of real estate.

He has two books that your should read entitled, Multiple Streams of Income and Multiple Streams of Internet Income. He also offers CD programs entitled The Road to Wealth and Multiple Streams of Income. These programs offer the buyer many ideas and tips on how to get your share of the money that is to be made in both real estate and in the online marketplace. One of his biggest selling books is called Nothing Down Real Estate and this is the book that guaranteed Mr. Allen his place on the A list.

Thousands of people have ordered these books and taken seminars or classes from Mr. Allen and have come away as winners. You can read for yourself numerous testimonials from satisfied and happy students who took advantage of the information that Robert G. Allen is able to share. He is not afraid to show you that his methods do work and you can become wealthier than you dreamed possible in just a few short weeks or months.

Robert Allen has been on Good Morning America, Larry King Live and the Regis Philbin Show, and he has shared his methods with people in these audiences who have turned around and made tens of thousands of dollars for themselves. One man made over 15,000 dollars in less than 10 weeks using the investment methods that were told to him by Robert Allen. There are many of these instances documented which gives further credence to the statements made by Mr. Allen which concern how easy these methods are for anyone to be able to use.

He has an ongoing challenge now that he can show you how to go to any online computer and make almost 1000 dollars an hour for 24 hours using his methods. Robert Allen has actually shown reporters and skeptics alike that this is possible. He was able to show doubting reporters that he could buy almost 1 million dollars worth of real estate with nothing down while they were with him to document his progress every step of the way.

If you have been looking for someone who can show you the correct steps to making the money of a lifetime, Robert G. Allen is the man who can do it. He has taught these strategies to over 150,000 people at seminars and classes around the country and he can teach them to you.

Joshua Valentine is a top internet marketer who works with industry leaders from around the world. He has a passion for helping others achieve their goals, dreams and aspirations.