startup-internet-business-cWhen launching your business and starting with your first marketing campaigns, it is often very easy to overestimate the results that you are likely to get from your campaigns, and so it is extremely easy to overspend on unnecessary things. Not having the correct expectations from your marketing and sales efforts will also have a significant knock on affect, meaning that you will plan (and possibly expend valuable resources) on something that never comes to fruition, or perhaps take much longer than expected.

To illustrate this scenario more clearly, I would use an example from my own personal experience involving an emergency call center that I launched in early 2000. Before launching I developed all the things I thought necessary for me to handle a significant volume of calls, including a major software system for handling of calls by anyone with access to the system. I also set up an office (fortunately as part of my home office at the time) and then proceeded to purchase a high end phone system, which could make it possible to handle large volumes of calls, with only one or two operators at a time.

Fortunately I was able to develop the software system myself, with no cost to me but my own time, and the office was already there, however, the phone system required a fairly sizeable financial commitment, which I bravely took on in anticipation of receiving hundreds of calls a day. Of course when I launched I did so with fan fare and bravado, knowing that I was prepared for many calls in a single day.

As it turns out however, though I was able to secure a fair number of clients over a fairly short period of time, the emergencies were much fewer than I expected, and I ended up getting perhaps 1 or 2 calls per month per 100 clients. The phone system also tied me to my office 24 hours a day, making life rather difficult. Getting frustrated with these issues I realized that I could easily run the calls off a cellular phone and a laptop (at least for a start), and of course proceeded to do so. This also put the very expensive phone system in disuse, even though I still had to pay for it every month.

And though I made a tidy profit on the subscriptions every month, the profits could have been significantly higher if I had been just a little more cautious, and did my planning and research a little better. Also even though the phone system would have become more important as the business grew, it was an unnecessary burden on the business at launch time.

Essentially my complete over estimation of the success of my marketing and sales resulted in an overspend, without any real immediate benefit. And though I was fortunate that this was not a situation that put me in personal financial distress, it could have proven a major issue. Irrespective it ended up just being a waste.

The most important lesson that I learned from this experience is that though it is always essential to be properly prepared for your success, it is very important to realize that more often than not there is a cheaper and simpler solutions that will work just fine. It may not be pretty but it will work fine. Then once you have actually earned some money, and achieved certain measurable milestones (also known as key metrics), start spending money to meet the needs as they develop.

Focusing on this, it is very important to ask yourself what are the things that need to be achieved before you make certain key decisions on expenditure. Simply put, do not rent the office if you can work from home and meet a client at a local coffee shop. And as my wife always tells me “Please do not buy another phone system“. Fortunately in hindsight it is somewhat amusing, but at the time it was less than that for sure.

In conclusion I would suggest that when you make decisions on how and where to spend money, be sure that you define your decisions based on specific and measurable milestones. Do not make the mistake to live in a dream world and then spend yourself out of a business based on that.

I wish you all the best with your ventures and invite you to share you questions and comments here.



Work once and earn income for a long time, that’s what passive income means. Writer’s, pop stars, and movie stars are a great example for getting paid for many years to come off one piece of work. Not a lot of people where able to make passive income in the past. But thanks to the internet, now it’s very possible for anyone to experience the beauty of making money on autopilot. Making money online is something you can do part time, and gradually build your business so you can become a full time money maker online

The best thing about making passive income online, is that you don’t have to pull out a loan or re-mortgage your house to get your business started. If it’s not so expensive why isn’t everyone doing it? Because a lot of people are comfortable with the way how they live there life, and not willing to do what’s needed to change their life. If you keep doing the same thing over and over you will not find financial freedom. You have to change something if you want to succeed, it may be small as working online.

But over time you will reach your goal by becoming financialy empowered. In-order to make passive income online it takes time and patience. A lot of people fail due to the learning curve trying to make a income online. But don’t let this discourage you. There is many ways for you to learn how to make money on the internet.

There is all kinds of ebooks and business opportunities online that can make you income. Be very careful when it come to investing your money in these ebooks and business opportunities. Why? Because some of these business opportunities and ebooks doesn’t follow up with the proper knowledge for you to make money online. Make sure you do your research on the ebook or business opportunity before you invest any money.The best way to go when it comes to making money online is affiliate marketing.

You don’t need to invest any kind of money to make a income with affiliate marketing. The concept with this method is that you promote other peoples products and each sale you make you get a commission. Simple right, this is a very powerful way to make money online. I hope this article was useful to you.


startup-internet-business-cOptimising your website to improve your search engine ranking and attracting visitors to your website can be a complicated process. If you are looking to a SEO company to help your company with its SEO, you want to be able to tell a good professional company that will help you achieve your Internet marketing goals and not waste your time or money. Here are some steps you need to take to help you sort the good from the bad in the SEO business.

You Get What You Pay For

Small businesses have tight budgets, but when you get cheap help, you get cheap results. When you hire a company based on their pricing, especially if they are much cheaper than their competitors, you may end up getting low-quality SEO work. While you may get some bump up in the rankings to begin with, you could end up dropping quickly in the rankings using the services of a cheap SEO company.

You Can’t Stop at One

If the SEO company you are thinking of hiring says they can improve your ranking and keep it high with just one attempt at optimising your website, run away as fast as you can. SEO isn’t a one and done process. Your site’s SEO constantly needs attention to ensure your search rankings stay strong and your web marketing efforts pay off.

Beware of Overnight Success Promises

There are going to be thousands of SEO companies you can choose from when you go shopping for one. Even if you think you have scouted out the best business for your SEO needs, don’t be taken in by promises of overnight success. No matter how well your website might be performing now, it could take weeks or months to get it to where you really want it to be, at the time of SERPs.

What They Should Ask

To accomplish your Internet marketing goals, the SEO company you hire should ask plenty of questions to find out what you hope to do by using web marketing tactics. They need to know about your business, your products and services, as well as your goals.
If they are not trying to find out what your needs are, then you need to look elsewhere for SEO help.

Lots of Links

Getting as many back-links to your site as you can isn’t the best policy anymore. Google updates have made getting back-links very competitive and tougher to do. Your back-links need to look natural to search engines and suddenly acquiring a bunch of links will look suspicious to search engines, potentially costing your site search engine rankings. If the SEO company you’re considering hiring is promoting massive amounts of back-links as a solution, move on and find another SEO company.

It takes work and constant attention to your site’s SEO to climb in the rankings and get your site the traffic you need to find potential customers. Stay away from SEO companies making claims of overnight success and using techniques that will actually hurt your rankings instead of helping them. The SEO Company can help you with your internet marketing efforts and increase your rankings and conversion rates. Click here to Contact them today and set-up an appointment.