The simplicity of the design of a website plays an important role in its success. The most important success factor for every website is its ability to offer substantive and qualitative content in the least complicated manner. These days, one finds several websites overflowing with unrelated advertisements and social media widgets, which can be really distracting to a visitor. It is generally advisable to keep your web page as neat as possible. This will surely help you keep the visitor hooked and cause less confusion in the visitor’s mind, allowing him/her to grasp the web content better.
The following steps will help designers to create websites which keep the clutter minimal and simplify the web design:
Visitors should be given enough space to read web content:
An upcoming trend among big internet players as well as other website owners, is to host as many number of links as possible on a single web page. The sole logic and idea behind this is to increase the probability of the number of visitors clicking on some paid advertisements. These advertisements ensures a regular revenue flow to these website owners. The clutter of website links all over the page can even prove to be annoying to a visitor. While it is important for the website owner to host links to ensure consistent revenue, they should be well designed and structured on the web page so as to enable the visitor to view web content without any obstruction from the links.
Effective web design to attract visitors:
If you are a small scale website owner and are looking to gain success, then the foremost thing you need to concentrate on is poaching the visitors of all the big websites in your or related field. Differentiating your website to cut the clutter, is the only way possible to achieve this. Therefore, If the top websites are offering a clustered web layout to their visitors (which they generally do), one can think of doing the opposite, by focusing more on the content and quality of your web page. A fresh and different look to your website is bound to attract more traffic.
Facilitating focused attention of the visitors:
While the traffic on big websites majorly comprises of those who may just be browsing through for random trivia or information, it is the small scale website owners who need to attract visitors who will stay loyal, so as to build long term consistent traffic. Hence, it is of utmost importance that web pages are so designed that visitors stay more focused on the content which you have to offer, rather than random social widgets and links. Hosting paid ads and links has no effect on the popularity of these websites. The only impact they seem to have is that they increase your short term revenue. However, what you need is consistent incoming traffic, which would ultimately bring you revenue.
Web Design to be based upon the purpose of the website:
The purpose of creation of your website is another point for consideration. The primary goal and purpose behind the website is the main inspiration behind the chief layout and web design. Within the first few minutes of visiting your website, the visitor should instantly get a feel of the nature and purpose behind your website and this would enable the visitor to understand the web content easily.