If you are in the information business then you really do need to create your own products rather than promote other people’s. If you have your own products then you immediately build your credibility as being someone who knows a lot of information in that particular niche.
However perhaps you are not sure what product to create and you just need some step-by-step help on what to do. In this article I am going to show you some steps that you can take to help you with your product creation.
What product will you create?
Think about the times when you wanted to find out something related to your niche. Perhaps you wanted to find out how to do something and you did a search online and it was really difficult for you to find that information. Perhaps it took you a few days before you finally found some help. That is the type of product that you could create yourself. If it took you a long time to search for an answer there are likely to be other people also wasting time trying to find that help.
What will your format be?
Now think about what kind of format you want your product to be in. For digital products it can be a written format such as an e-book or audio or video. If you are creating a product that people need to actually see in order to understand the information then you obviously need to create a video.
However if that is not the case then you can create either an audio or an e-book. Audio product creation is far quicker and easier than writing an e-book and people listening to an audio gain a deeper level of understanding too.
Once you have decided the format your product will take, write down an outline of everything that you want to include in the product and everything that you know about that particular topic.
When you have an outline and structure of what you will include in your product you can begin creating it.
- If it is an e-book then just start writing using your outline to break it down.
- If it is an audio product then again use your outline and teach the information and record yourself doing so.
- If you are creating a video series then record the parts that are necessary for people to actually see in order to understand. Make sure your camera is steady so that the picture quality is good.
If at any point you get stuck and you feel you don’t have enough knowledge about a sub topic then go away and learn it so that you can make your information complete.
Once you have actually created the content for your product you can go back and edit anything that needs to be corrected.
Now package your product together and upload it to your web page and write a sales letter that shows people what problem your product will solve.
Then you can market your product to your email list or using other marketing strategies online.